The dental industry in Germany is very dynamic in every aspect, technologically and economically. Particularly in the last ten years, the field has seen the introduction of nu-merous preventative and treatment procedures, all of which were incon-ceivable a mere 15 years ago. New -ceramic dental materials, synthetic filling materials, CAD/CAM in re-storative dentistry, digital imaging and implant treatment planning—we have been working as a team in every area, keeping the German dental industry a world leader. Together, we are smart and full of ideas, as well as innovative and flexible in our thinking. Nowhere else can you feel this more than at the International Dental Show, which is to be held from 12 to 16 March in Cologne in Germany.